Parichay is ready to reveal to the world the music video for his song “Human Machine.” The song is off of Parichay’s recently released album All New Everything which is avaliable for free download on Parichay’s Facebook fanpage.
The album was announced in the earlier half of 2011 which led to the release of quite a few
singles. The party started in October 2010 with the drop of “Tum Habibi” featuring Joe Louis. Taking a different turn, Parichay welcomed Valentine’s Day with the release of “Sun Sohniye.”
Shifting back to “Tum Habibi,” this singe was brought to life with a video shot in New Zealand in March. The fresh tunes kept coming and Mother’s Day marked the release of “Maa (Mothers Are Awesome).” This single was an added treat in the year which remained off All New Everything.
Focusing back on his album, Parichay began rolling out teasers and clip of “QUeen of Spades” which was intended to be the precursor to the album release. The album hit a delay and Parichay was not leaving us hanging dry and released snippets of “Tu Hi Zindagi,” “Zindagi,” and “HUman Machine” along with others.
“Human Machine” a modern edge and follows in the Urban Desi persona we first fell in love with when we met Parichay with “Deewana Tera” which is why it is a natural favorite for fans.
The video is shot in high quality and the dancers are well-coordinated and not trashy or boring. Parichay is dressed incredibly well channeling some slick swag like Pitbull’s. I am so glad Parichay is pushing the bar, Desi boys retire the jeans and Ed Hardy tees!!!!
I cannot wait till this industry gets a steep increase in budgets and a song like “Human Machine” can get will.i.am inspired technology included.
Any who, nice sharp video Parichay.
Zaynah R 