Artists are getting clever when it comes to attracting traffic on the internet. When “Why This Kolaveri Di” went viral, everyone and their mom posted their own edition on YouTube capitalizing on its success. Arjun was one of the acts to follow the trend. After hitting over 3 million views on that clip, Arjun now remixes Akon’s song “Chammak Challo” from Shahrukh Khan’s movie Ra.One.
I won’t hate on Arjun’s remixes as they are well done, but the trend hasn’t been bringing us the best quality tracks.